What is contouring? Customer Services 31 August 2021 11:43 Updated It's a popular technique used when applying make-up. It is all about highlighting the places you want to stand out and shading the places you want to recede. Why not check out our full make up range. Related articles What is a CC cream? What is different about your Fresh Nude Foundation? Can I come in for a free makeover and skin consultation? What's the difference between a gel and felt eyeliner? Do you sell edible soap?